SouthWest Airlines and Adams Golf Tee-Up The Ultimate Surprise

Golfers Surprised with Complete Golf Package in Celebration of Continued Partnership Between Southwest Airlines and Adams Golf!

DALLAS – April 23, 2014 – With the help of Kenny Perry, 14-time PGA Tour Champion, Southwest Airlines<http://www.southwest.com/> (NYSE: LUV) and Adams Golf had fun surprising unsuspecting golfers on the course at Houston’s Wildcat Golf Club.  Little did the golfers know, they would soon be presented with an opportunity that doesn’t come around often.  After sharing a few tips on the game, Kenny and a Southwest Airlines representative asked the golfers if they’d like to play golf at Torrey Pines Golf Course in San Diego, site of the 2008 U.S. Open Championship.  After obvious agreement, the golfers were presented with airline tickets for the trip of a lifetime!  The only catch?  They had to leave immediately!

 “We have a brand new set of Adams Golf clubs, golf clothing and gear, and Southwest Airlines roundtrip tickets to San Diego for each of you,” announced Kenny.  “But you have to drop everything and come with us right now—your plane is waiting!”

This Ultimate Golf Course Surprise celebrates Southwest Airlines and Adams Golf as the two extend their partnership through 2014.  View the Ultimate Golf Course Surprise.

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As the “Official Airline of Golf Lovers,” and where golf bags fly free®, Southwest and Adams Golf first teed off this exciting partnership in 2013, building initiatives on their commitment to those who love the game of golf.  In addition to this extended partnership with Adams Golf, maker of the #1 Hybrids on tour, Southwest has a dedicated landing page,www.southwest.com/golf<http://www.southwest.com/golf>, featuring great fares to popular golf destinations, golf vacation packages, the ability to book tee times at more than 5,000 courses nationwide, and the opportunity to purchase golf merchandise and unique golf experiences using Rapid Rewards points.

“We’re excited about extending our partnership in 2014 and think that golfers and Southwest Customers will appreciate the fun and unique promotional events we have planned,” said Scott Blevins, Adams Golf Senior Vice President of Marketing.  “It gives us new ways to share our Own The Second Shot story and to reach audiences who may not know about our innovative and industry-leading products.”

For Southwest Customers traveling this summer, they may come across a Southwest Airlines and Adams Golf co-branded hitting bay in select airports.  Time waiting for flights will fly by as Customers test the newest Adams Golf clubs like the Tight Lies Fairway Wood and Pro Hybrid.

“Teaming up with Adams Golf provides Southwest Airlines the opportunity to connect with our Customers whose passions take them out to the golf course,” said Dave Ridley, Southwest Airlines Senior Vice President of Business Development.  “We’re the Official Airline of Golf Lovers and we want to be their number one choice for ease and convenience when planning their next golf trip.”

Southwest’s partnership with Adams Golf centers on its sponsorship of Adams PGA Tour and Web.com Tour staff professionals who carry co-branded bags designed in the signature blue and red colors of the Southwest aircraft livery.

Customers across the country have the opportunity to win a set of Adams Golf clubs by visiting the Southwest Airlines Facebook page and commenting on the Adams Golf video.  For full rules, visit http://www.blogsouthwest.com/video/teeing-up-with-luv/.