Today Callaway Golf Company (NYSE: ELY) officially announced the new Chrome Soft Golf Ball, a product the company says will completely redefine golf ball performance and change the category.
Specs:
- SOFTFAST CORE
- Reduces spin and retains energy off the driver to maximize ball speed and distance. And the low compression lets you compress the ball on iron shots for incredibly soft feel.
- MANTLE LAYER
- Helps retain the energy stored in the core, which translates to faster ball speeds.
- SOFT DURASPIN COVER
- Our softest, most durable cover grips the clubface for excellent control into and around the green.
- HEX AERODYNAMICS
- Optimizes lift and reduces drag to help increase distance.
http://youtu.be/5Ec8lmVj904
Chrome Soft is the only ball that has the new proprietary SoftFast Core with low compression and the Tour Urethane cover. This leads to low spin off the tee for incredible ball speed and distance, a low 65 compression to compress the ball on iron shots for incredibly soft feel, and excellent control for aggressive shots into the green. With Chrome Soft, golfers no longer have to choose between great feel and hitting the ball farther.
- LOW SPIN OFF THE TEE FOR EXCEPTIONAL DISTANCE
- Low spin off the driver for maximum ball speed and distance with the SoftFast Core. The core is the key to long, straight distance off the tee, and our optimized HEX Aerodynamics makes Chrome Soft even longer by reducing drag and increasing lift.
- OW COMPRESSION FOR INCREDIBLY SOFT FEEL
- The low 65 compression lets you compress the ball on iron shots for incredibly soft feel, and it’s amazing around the greens. Now, all golfers can compress the ball like a Tour player.
- EXCELLENT CONTROL
- A high level of control for aggressive shots into the green comes from soft feel and the Tour Urethane Cover. It’s built for consistency that you can depend on with every shot.
Chrome Soft will be available at golf retailers nationwide and on www.callawaygolf.com on January 16, 2015 for $37.99 per dozen.
